This project is an attempt to change the way we perceive well-known products. The aim is to confuse our mind and to point out the fact that all these brands are in a way hard-wired into our brain. My idea is to swap products branding by not just randomly mixing the labels, but swapping the packaging as well.
For example, we all know how a bottle of coke looks even without any labels, yet what if the coke is in a completely different packaging using the same branding?
Soda cans can be replaced with bean cans, milk can be poured in a whiskey bottle, oranges can be placed in a tennis ball tube, how would mayo, mustard or ketchup look like in a shampoo bottle? I had all this weird ideas and by just imagining this products in different packaging made me curious.